Many clients have already developed local strategies thanks to our support, and have been able to develop their notoriety despite the competition! EDIT of 05/15/2017 Since 2008, the Moz agency has published an annual study on local SEO positioning factors . As our infographic indicates, it is mainly the information provided on Google My Business, the signals and the On-Page links that influence the positioning of sites in the Google Local Pack. Google's local pack is the location dedicated to local results that appears at the top of the results page when you type a local query (eg restaurant Rouen.
This is usually a local Google Maps and a list of 3 locations related to the query. Regarding the criteria determining the natural result, there are still On-Page links and signals. Added fax list to these two factors is user behavior, i.e. CTRs, clicks-to-call on mobile, check-ins, etc.Facebook has often proven it to us, it is on all fronts. Today, he wants to be a tourist guide after having recently launched his own travel guides: the Facebook City Guides. Once again, this novelty goes in the direction of a desire to keep the user on the social network. Wouldn't this new functionality intended for users also be advantageous for tourism professionals.
A good way to attract travelers to its tourist offer? Facebook City Guides: when the social network becomes travel guides Facebook's diversification continues. After having taken on the role of intermediary for employment, Facebook has been taking on the costume of a tourist guide since the beginning of a month with the Facebook City Guides feature. What does Facebook City Guides look like? Available on the site and on the mobile applications, the function called French City Guides offers members suggestions of cities to visit and activities to do.
