Some of the biggest and most recognizable companies in the world employ a "brand marketing" strategy to remain in the forefront of our minds. But small business marketing managers don't have the luxury of an eight-figure marketing budget and have to take a much different approach.
Customer Conversion Tactic #1 - Know Your Customer Knowing your customer means understanding at a basic level exactly what fears, frustrations and desires motivate their behavior. In many cases, business owners or marketing managers assume that they know what their customer needs, without ever asking them what they actually want.
Since people make most decisions from an emotional state of mind and then validate their decision with logic after the fact, missing this key point can be the difference maker for many businesses. Of course, the easiest way to know what your customer wants is to ask them! You can ask in the form of a survey that they fill out online or complete and send back to you, you can ask them directly while they are in your store or you can call them up and ask them.