Do you know why I'm telling you all this? I want you to have a realistic vision of your online business . It is very logical that the first month of your business you do not invoice 5,000 euros. Perhaps you will not even bill 1,000 and it is totally normal. But the biggest mistake that we all tend to make when we start a business is that it seems that we "Settled" when we already invoice 2,000 euros. And billing 2,000 euros you only survive, and barely. Well, half of what you bill will stay with the state, and the other half will stay in the business. And you, what do you take? Have you taken these expenses into account? Do you think I have forgotten something important? Surely more than once you have heard about the importance of using a lead magnet for your digital business.
Maybe you've even gotten down to business and invested a lot of time and effort into creating the perfect lead magnet. But how do you know if you've done it right? Sometimes we just see that our Latest Mailing Database number of subscribers barely moves or that they do not buy the products or services that we would like. And we attribute this to the fact that perhaps we don't have anything good to offer, that there is no market, or rather it's us who don't know how to attract customers. Although these reasons could be real, they do not have to be the only ones. In fact, there are many online businesses that get confused when considering their lead magnets. They are even downplayed. As if because it is something free, we do not have to pay the same attention to it as a sales page.
To avoid wasting money on advertising or time creating good content but not generating subscribers, I am going to explain in this article how you have to design and choose a lead magnet. And not just any one. The one that is perfect for your business. I hope you have somewhere to take notes. You're going to need it! Although maybe I'm venturing too much and this lead magnet sounds chinese to you. If so, I'll tell you concisely what it is. What is a lead magnet? A lead magnet is basically a reward that we offer to our potential subscribers and customers, in exchange for providing us with their data. That is to say, we give them a gift of great value, just for the fact of giving us their name and their email… generally. Sometimes it can also be a phone number or even a physical address