One way to do this is to use the BoostPost feature on your Facebook page. Browse your Facebook page and look for content that has been especially successful. Below it you'll see a button called Promote Post. Figure Rice. Promote Post Button Click this button to set up targeting. Figure Rice. Targeting button You can run multiple campaigns in sequence. First you can run a campaign that targets people who like your page.
This ensures that everyone who is interested in you knows about your content. After that you can run a second campaign targeting people who liked your page and their friends. Friends of people who have liked your Page are likely to have similar interests. This can reduce engagement rates but it can potentially reduce the amount of time you Specific Database need to spend targeting ads. You can then run a campaign that includes introductory targeting information. Coming up with targeting data doesn't have to be very difficult. You can simply use the Audience Insights tool to analyze your Facebook page and then use the data provided to target your ads accordingly.
If you don't have a popular Facebook page the above strategies won't work for you. If it really is not then you can do the following. You can run ads to promote your Facebook page and then once you have - members start using the Promote Posts feature. Or just run the Promote Posts feature even if you don't have a popular Facebook page . Some people think that you need to have a Facebook page with a certain number of followers to get started. This is because it increases the likelihood that your content will be seen by interested people remember - by liking your page they subscribed to your updates and therefore the interaction will be higher and more intentional. This is beneficial in the long run as when you post content you get Organic Reach. After running a promotion campaign you will be presented with some statistics based on how successful the campaign is.