And the same goes for digital marketing: new trends and tools emerge every year (or every day). Luckily, there are a few techniques that have established themselves as digital marketing classics and still work. Here's a quick overview: 🔎 1-SEO, search engine optimization Make your content visible on Google. Today, everything is done on the internet and almost all decisions are made on Google. Want to buy a new pair of shoes? Let's do a Google search. Discover a new Japanese restaurant? Let's ask Google. Compare travel prices? Let's see what Google says.
In concrete terms, this means that if your site is not mobile number list asily found on Google (or other search engines like Bing), you have almost no chance of attracting customers. To rank in search engine results, you need to practice SEO ( Search Engine Optimization). To do this, you need to optimize your content so that it responds to a request from Internet users. Put yourself in their shoes and ask yourself what they will search for on Google (for example: “Japanese restaurant Rome”). Then optimize your website and blog so that these keywords appear frequently.
SEO has the advantage of being almost completely free, as it's mostly about how you write the content. On the other hand, it is a lengthy process, as it takes time for Google to rank a site high in its results. So get started now! 🚀 2-SEA, advertising on Google Don't want to wait for the results of your SEO strategy? Then it's time to connect to Google Ads. As we have seen, by creating quality content optimized for search engines, you can position your services on the first page of Google over time. The problem is that it takes time… Fortunately, there is an alternative that allows you to immediately be visible on Google and start selling: Search Engine Advertising (SEA).