You can find “best of” lists for pretty much any product or service, no matter how obscure. Take this list of the best places to eat chicken wings in Manchester, for example:
Example of a best of list
There are plenty of variations of “best of” lists too, such as this list of the top 10 child-friendly wine estates in Cape Town:
Example of a best of list
Children and wine; the mind boggles. But I digress…
Getting your business featured on relevant lists like this is a good idea for two main reasons:
It gets more customers through the door – These listicles usually rank high for terms like “best __ in ___.” If you’re on 9 out of 10 lists, they’re likely to try you.
It gets you backlinks – And we already know that backlinks help you to rank higher in Google.
Here’s how to find relevant local lists to pitch:
Install Ahrefs’ SEO Toolbar
Search Google for something that’s likely to return relevant lists for your business
Look for blog posts with traffic
For example, if you run a boutique hotel in London, you might search for “best boutique hotels london.” This gives you a mix of directories (which you can ignore) and blog posts. And you can see which posts get traffic by looking at the data from the SEO Toolbar:
Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results.
Searching for best of lists in Google
If you come across a relevant post where you’re not already featured, all you need to do is find the site owner or editor’s email address and send an email like this:
Hi Tom,
My name is Josh, and I’m the owner of Joshtique, a boutique hotel in Shoreditch. I saw your list of the best boutique hotels in London and was disappointed to see we weren’t included.
But hey, that’s understandable, as we only opened a couple of months ago.
If you’re open, I’d love for you to come spend a night at our hotel so that we might be considered for inclusion on your list. No obligations at all.
Here’s a preview of our rooms: [Link]
Give me a shout if you want to take us up on our offer!
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